Ravens’ Lamar Jackson in Heated Trademark Dispute With Cowboys Legend Troy Aikman

Baltimore Ravens superstar Lamar Jackson is set to face off with Pro Football Hall of Fame quarterback Troy Aikman, just not in a way anyone expected.

According to ESPN and trademark attorney Josh Gerben, Jackson is challenging Aikman’s use of their shared No. 8 in a U.S. Patent and Trademark Office complaint. In a July 9 filing, Jackson’s attorney claims that Aikman’s attempt to use “EIGHT” on apparel is “likely to cause confusion, or cause mistake, or to deceive” customers when buying products from their companies. The appeal states that Jackson “has expended considerable time, effort, and expense in promoting, advertising, and popularizing the number 8 in connection with his personality and fame” and “is well-known by this number due to his notoriety and fame, along with his promotion of this number in his trademarks and in media coverage.”