Campbell’s leadership was especially evident in his relationship with his quarterback, Jared Goff. When Goff arrived in Detroit in 2021, many viewed him as a potential reclamation project, having been traded by the Los Angeles Rams after a somewhat rocky tenure. However, under Campbell’s tutelage, Goff flourished. In 2023, Goff threw for 4,300 yards, 35 touchdowns, and just 7 interceptions, leading the Lions’ high-powered offense to a level of performance unseen in the Motor City for decades. Goff’s success was a testament to Campbell’s ability to nurture talent and build confidence in his players.
Another key aspect of Campbell’s success was his decision to overhaul the Lions’ coaching staff and bring in experienced coordinators who complemented his vision. Offensive coordinator Ben Johnson was instrumental in designing one of the league’s most dynamic offenses, while defensive coordinator Aaron Glenn helped engineer an aggressive, opportunistic defense. Campbell, however, was the one who set the tone and ensured that all parts of the team were working in harmony toward a shared goal.
The Lions’ Offensive Resurgence
One of the hallmarks of Campbell’s time in Detroit has been the explosive nature of the Lions’ offense. Under Campbell’s watch, the Lions have transformed from a team that struggled to score points to one of the most potent offensive units in the NFL. In 2023, Detroit ranked in the top five in both total yards and points per game, showcasing an offense that could strike quickly and efficiently.
A significant part of this transformation was the development of Goff as a quarterback, but it wasn’t just about the signal-caller. The Lions’ offensive line, which had been one of the most maligned units in the league just a few years ago, became a major strength under Campbell. With standout performances from players like Penei Sewell, Frank Ragnow, and Taylor Decker, the Lions’ line became a dominant force, allowing Goff and the running backs to thrive.
ability to instill a culture of resilience and accountability within the Lions’ organization. After years of frustration and disappointment, Campbell’s Lions have become a team that fights for every inch, never backs down, and always believes they can win — no matter the circumstances.
From his famous “bite kneecaps” speech to his unrelenting work ethic, Campbell has set a tone that is palpable throughout the entire team. His players buy into his message, and they’ve responded with a level of effort and intensity that has been rare for the Lions in recent history.
It’s clear that Campbell has not only reshaped the team on the field but also the mentality of the franchise. The Lions are no longer viewed as perennial underdogs or losers, but as a team that can compete with the NFL’s best. His focus on building a strong, cohesive locker room, as well as his tireless commitment to player development, has transformed the Lions into a legitimate contender for years to come.
A Bright Future Ahead
With the 2023 NFL Coach of the Year award in hand, Dan Campbell has solidified his place as one of the top young coaches in the NFL. Under his guidance, the Detroit Lions are poised to continue their upward trajectory, with a talented roster and a strong foundation built on his leadership. The future looks incredibly bright for Campbell and the Lions, and the 2023 season is just the beginning of what could be an exciting new era for Detroit football.
As the Lions continue to build on their success and chase their first Super Bowl title in franchise history, Campbell’s influence will undoubtedly remain at the center of it all. The Pro Football Writers of America’s recognition of his accomplishments serves as a testament to his exceptional coaching abilities, and it’s clear that the best is yet to come for Dan Campbell and the Detroit Lions.
As the city of Detroit rallies behind its revitalized team, one thing is certain — under Campbell’s leadership, the Lions are no longer just a team to watch; they are a team to fear. Congratulations to Dan Campbell, the 2023 NFL Coach of the Year!
