BREAKING NEWS: Coach Joey McGuire of the Texas Tech Red Raiders team has donated his entire $2 million bonus and endorsement contract to charities and homelessness support organizations. Details in comment 👇👇

Lubbock, TX – April 11, 2025 — In a heartfelt and impactful gesture, Texas Tech Red Raiders head football coach Joey McGuire has donated his entire $2 million postseason bonus and endorsement earnings to support charities and organizations working to combat homelessness and assist underserved communities across Texas.

The university confirmed the news Friday morning, releasing a statement that praised McGuire for his “unmatched commitment to people, not just players.” According to the release, the full $2 million will be distributed among several nonprofits focusing on homelessness prevention, emergency shelter support, youth development, food insecurity, and mental health services.

In his own words, Coach McGuire explained the motivation behind the donation: “Football gives us a platform, but what we do with that platform is what really counts. West Texas is my home, and I see the struggle too many families face every day. If I can use my success to make their lives a little better, that’s a win I’ll always be proud of.”

McGuire’s donation will benefit a range of organizations including Lubbock’s Open Door, South Plains Food Bank, the Texas Homeless Network, and youth-focused outreach programs operating across underserved areas in West Texas. Part of the funding will also go toward transitional housing initiatives and job training programs aimed at helping families and individuals break the cycle of poverty.

Texas Tech University President Lawrence Schovanec applauded McGuire’s action, calling it “a moment that defines not just a coach, but a man of character and compassion.”

“This isn’t about publicity—it’s about people,” Schovanec said. “Coach McGuire’s gift will change lives. It shows what’s possible when leadership is guided by empathy.”

McGuire, who has revitalized Texas Tech’s football program with a culture rooted in toughness, family, and service, has always placed emphasis on doing the right thing off the field. His players and staff weren’t surprised by his decision.

“That’s just Coach,” said Red Raiders linebacker Jesiah Pierre. “He’s always talking about putting others first. This just shows he means it.”

Social media quickly erupted with admiration for the coach, with fans across the Big 12 and beyond praising the bold and selfless gesture. Some even dubbed it the “most powerful play of the season.”

While the donation came with no strings attached, sources close to the program said McGuire worked closely with local leaders and advocacy groups to ensure the funds would be used for maximum long-term impact.

“This isn’t a one-time headline for Coach,” said a university spokesperson. “He’s already talking about ways to keep supporting these causes in the future.”

As the Red Raiders prepare for the upcoming season, McGuire’s move is being seen as a powerful example of leadership far beyond the gridiron—a coach investing not just in wins, but in people.

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