He is indeed a great coach. Joey McGuire, head coach of the Texas Tech Red Raiders football program, is once again turning heads—but this time, it’s not just about wins and losses. McGuire is making waves across the NCAA community with a bold and brave step that’s sparking both praise and controversy.
While most coaches stay in their lanes, focusing solely on the Xs and Os, McGuire has chosen to tackle something bigger: the future of college athletics in a rapidly changing landscape. Whether it’s pushing for transparency in NIL deals, standing up for student-athlete welfare, or openly criticizing recruiting loopholes that benefit powerhouse programs, McGuire is not afraid to speak his mind—and act on it.
According to sources close to the program, McGuire has been instrumental in rallying support among other coaches to advocate for reform in NCAA policies, particularly around athlete compensation and transfer rules. He’s also been vocal about creating a more level playing field, challenging the “blue blood” dominance that has long ruled college football.
His stance has drawn ire from some within the NCAA establishment who see his actions as disruptive—but others view him as a trailblazer, unafraid to shake the system for the sake of fairness and long-term stability.
But why now?
In McGuire’s own words, “If we don’t fix the foundation, this whole thing comes down. I care too much about these kids and this game to stay quiet.” That conviction is resonating with many across the college football world—especially programs fighting to compete in an era where tradition no longer guarantees success.
Whether you love it or hate it, Joey McGuire’s leadership is redefining what it means to be a head coach in today’s NCAA. He’s not just building a program at Texas Tech—he’s helping to shape the future of college football itself.
