In a stunning act of generosity that has captured national attention, Texas Tech Red Raiders head football coach Joey McGuire has donated the entirety of his
$4.2 million performance bonus and sponsorship earnings to charitable organizations and homeless relief efforts across Texas.
McGuire, who has been at the helm of the Red Raiders since 2022, made the announcement during a press conference early Sunday morning. Fighting back tears, he shared that the decision was driven by his lifelong commitment to service and a desire to “give back to the people who need it most.”
“Football is what I do, but serving others is who I am,” McGuire said. “We’ve got kids and families in this state sleeping in cars, going without meals, struggling just to stay warm. I couldn’t accept this kind of money in good conscience without trying to make a real impact.”
The $4.2 million windfall includes postseason bonuses and a recent endorsement deal with a national sports apparel brand. According to McGuire, the funds will be divided among several organizations, including Lubbock’s homeless outreach programs, youth mentorship nonprofits, food banks, and mental health services for underprivileged communities.
The college football world is still reeling from the announcement. Teammates, rival coaches, and national sports analysts alike have praised McGuire for putting compassion ahead of personal gain in an era when massive coaching contracts and NIL deals dominate headlines.
“I’ve never seen anything like this,” said Texas Tech QB Behren Morton. “Coach McGuire doesn’t just talk about character—he lives it. This is a lesson that’ll stick with all of us long after football.”
In a world often defined by self-interest, McGuire’s gesture is a rare and powerful reminder of what it means to lead with heart. As Texas Tech prepares for another season, their coach isn’t just aiming to build champions on the field—but off it as well.
