Green Bay, Wisconsin, the NFL’s smallest market, is set to host the 2025 NFL Draft from April 24 to 26, marking a historic milestone for the community-owned Green Bay Packers. This event, long envisioned by Packers CEO Mark Murphy, represents the largest event ever held in Green Bay, expected to draw around 250,000 attendees. The draft will take place in and around Lambeau Field, featuring the NFL Draft Experience fan festival and incorporating local traditions to infuse unique cultural elements.
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The economic impact of the draft is projected to be substantial, with estimates of $94 million statewide and $20 million locally. The event will utilize the newly developed Resch Expo and the Titletown district, which includes shops and restaurants, to accommodate the influx of visitors.
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The NFL Draft Theater will be located in the northeast corner of the Lambeau Field campus, on the corner of Lombardi Avenue and Oneida Street. The stage will face Lambeau Field, with a viewing area covering 250,000 square feet. The event will also feature free concerts following Rounds 3 and 7, as part of the NFL Draft Concert Series presented by Bud Light.
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Local officials are confident in the community’s ability to accommodate visitors, drawing parallels to home game weekends. The draft will also showcase local traditions, such as the Packers’ iconic bike ritual, and feature contributions from local artists and former Wisconsin Badgers players.
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As the draft approaches, Green Bay is embracing its moment in the spotlight, preparing to showcase its rich football heritage and community spirit to a national audience.
