In a landmark moment for college athletics, Texas Tech’s star forward JT Toppin has opted to return for his junior season, securing a staggering $4 million in Name, Image, and Likeness (NIL) earnings—one of the most lucrative deals in NCAA history.
On3
​
Toppin’s decision to stay in Lubbock, rather than enter the 2025 NBA Draft, underscores the transformative impact of NIL opportunities on collegiate sports. As the reigning Big 12 Player of the Year, Toppin led the Red Raiders with averages of 18.2 points, 9.4 rebounds, and 1.5 blocks per game, playing a pivotal role in their Elite Eight run.
SI
​
While specific details of Toppin’s NIL agreements remain private, sources indicate that the deals were strategically finalized before the anticipated implementation of the NCAA’s new revenue-sharing model. This timing allows such pre-settlement agreements to bypass forthcoming caps and regulatory oversight, highlighting the urgency among programs to secure top talent under the existing framework.
On3
​
Toppin’s return not only bolsters Texas Tech’s championship aspirations but also signals a broader shift in collegiate athletics. With NIL earnings rivaling or exceeding potential NBA rookie contracts—Toppin’s projected draft position suggested earnings between $1 to $2.5 million annually—athletes now have compelling incentives to continue their college careers.
On3
​
As the NCAA navigates the evolving landscape of athlete compensation, Toppin’s decision may set a precedent, encouraging other high-caliber players to consider the benefits of remaining in college. This paradigm shift could redefine traditional pathways to professional sports, emphasizing the growing influence of NIL in shaping athletes’ careers
