Los Angeles, CA — In a move that has excited fans and players alike, John Fassel is officially returning to the Los Angeles Rams organization. Following a successful coaching tenure that cemented his reputation as a leader and strategist, Fassel will step into a new role as Athletic Director. His mandate: to oversee athletic excellence across all levels and help revitalize the team’s culture heading into a pivotal chapter in franchise history.
Fassel, 51, is no stranger to the Rams family. Known affectionately as “Bones” during his previous tenure, he served as the Rams’ special teams coordinator from 2012 to 2019, first in St. Louis and then in Los Angeles after the team’s relocation. Under his guidance, the Rams’ special teams consistently ranked among the league’s best, and his leadership was particularly evident when he served as interim head coach during the 2016 season.
After departing the Rams, Fassel spent four years with the Dallas Cowboys, where he continued to build on his success, guiding their special teams to new heights. Now, returning to Los Angeles, he brings a wealth of experience, a deep understanding of organizational dynamics, and a clear vision for cultivating a winning culture.
“I’m thrilled to be back with the Rams,” Fassel said during Monday’s press conference. “This organization has always been close to my heart. My goal is to foster an environment where athletes can thrive, not just physically but mentally and emotionally. Championship teams are built not only on talent, but on trust, hard work, and a unified culture.”
The Rams have faced challenges in recent seasons, including roster turnovers and internal shifts that some say have affected team morale. Fassel’s appointment signals a strong commitment by the organization to reestablish a foundation rooted in player development, accountability, and cohesion.
Team owner Stan Kroenke expressed his enthusiasm about Fassel’s return. “John Fassel embodies the values we hold dear — integrity, dedication, and innovation. His track record speaks for itself, and we are confident that under his leadership, our athletic programs and team culture will reach new heights.”
In his new role, Fassel will work closely with head coach Sean McVay, general manager Les Snead, and the rest of the Rams’ leadership team. His responsibilities will include oversight of player development, strength and conditioning programs, wellness initiatives, and helping to bridge communication between players, coaches, and front office personnel.
Sources inside the Rams organization say Fassel’s hiring was met with widespread approval. Several veteran players reportedly voiced their excitement privately, praising his approachability, motivational skills, and commitment to excellence.
As the Rams prepare for the upcoming season, Fassel’s influence is expected to be immediate. Fans, too, have welcomed the news, with many recalling his energy and dedication during his earlier years with the team.
“John’s leadership is exactly what we need right now,” said longtime Rams supporter Olivia Hernandez. “He knows what it takes to build a strong team, and he knows how to inspire people to be their best.”
With Fassel back in Los Angeles, the Rams are clearly signaling that they are ready to rebuild stronger than ever — with a renewed focus on unity, resilience, and winning both on and off the field.
