EXCLUSIVE: Haiden Daagan Cancels His $45 Million Quad Lock Endorsement—The Shocking Truth

For years, Haiden Daagan had been the face of performance, speed, and relentless determination. Whether on the track or in his brand partnerships, he exuded a level of excellence few could match. So when news broke that he had abruptly pulled out of his record-breaking $45 million endorsement deal with Quad Lock—the leading smartphone mount company—it sent shockwaves through both the motocross and business worlds.

What could make one of the biggest names in extreme sports walk away from such a lucrative contract?

The Deal That Changed the Game

The Quad Lock partnership had been groundbreaking. The company, known for its high-performance mounting systems, had secured Haiden as their premier ambassador in a multi-year deal that spanned endorsements, product collaborations, and exclusive branding rights. The deal was seen as a perfect match—Quad Lock prided itself on durability, and Haiden’s reputation as an elite motocross rider made him an ideal spokesperson.

Fans saw Haiden showcasing Quad Lock’s technology in his training sessions, races, and even personal life. His content featuring the brand was everywhere—on social media, in commercials, and on trackside billboards. Everything appeared to be running smoothly.

Until it wasn’t.

Cracks in the Foundation

The first whispers of trouble began in late 2024. Amateur riders started reporting mount failures—phones detaching mid-ride, mounts cracking under pressure, and vibrations loosening components that were once rock solid. At first, it seemed like isolated cases. Quad Lock reassured customers that their mounts were still industry-leading, attributing the complaints to user error.

But Haiden’s fans noticed something strange: his once-enthusiastic promotion of the product began to slow down. The signature posts highlighting his rides with a securely mounted phone became noticeably absent. Speculation started swirling. Was there a problem with the product?

Then, in early 2025, Haiden had a very public failure with the mount himself.

The Incident That Changed Everything

It happened during a high-speed test run in Baja, Mexico—a session meant to capture high-adrenaline footage for a new campaign. Haiden, pushing speeds of over 90 mph on treacherous desert terrain, had his phone secured to his dirt bike using the latest version of the Quad Lock mount.

Suddenly, mid-jump, the phone broke free, flung into the air, and shattered on impact against the rocky ground. The entire incident was caught on his helmet cam.

What made it worse? This wasn’t a one-off accident.

Haiden’s team had already documented multiple failures during previous test rides. The latest models of the mount seemed weaker, more brittle. Something had changed.

The Truth About Quad Lock’s “Upgrade”

Determined to get answers, Haiden and his team began digging deeper into the issue. What they discovered was shocking:

Quad Lock had secretly changed the internal components of their mounts—switching from aerospace-grade aluminum to cheaper composite plastics without informing their customers. The result? A noticeable drop in durability, especially under extreme conditions.

Even worse, internal sources at Quad Lock leaked documents suggesting that the decision was purely financial. The new materials cut production costs by nearly 40%, increasing profit margins—but at the cost of product reliability.

When Haiden confronted the company, their response infuriated him. They downplayed the issue, insisted that failures were within acceptable limits, and urged him to “stick to the script.”

For Haiden, that was the final straw.

Walking Away From $45 Million

Haiden Daagan had built his career on authenticity. His fans trusted him because he only backed products he truly believed in. Accepting money to promote something that didn’t meet his standards? Unacceptable.

Despite attempts by Quad Lock executives to salvage the deal—offering contract renegotiations, private bonuses, and even a hush-money payout—Haiden made the unprecedented decision:

He canceled the contract.

On February 21, 2025, he took to Instagram, where he had millions of followers, and dropped the bombshell:

“I will not promote products that don’t meet the standard I expect for myself and my fans. Effective immediately, I am ending my partnership with Quad Lock. The integrity of my name and the trust of my community mean more than any contract.”

The news exploded across the internet. Fans rallied behind him, praising his integrity. Other athletes, many of whom had also been sponsored by Quad Lock, began questioning their own contracts. Some even followed Haiden’s lead, dropping the brand entirely.

Quad Lock’s Response & The Fallout

Quad Lock quickly went into damage control. They released a carefully worded statement denying that their product had become substandard, blaming “misuse by professional athletes” for any failures. They even suggested that Haiden’s decision was influenced by “competitor interests.”

But the damage was done.

Tech experts began conducting independent tests, confirming that the newer models were weaker than previous generations. Consumers flooded online forums and review sites, sharing their own negative experiences. The company’s stock plummeted, and major retailers started re-evaluating their partnerships.

The Next Chapter for Haiden

With Quad Lock in his rearview mirror, Haiden didn’t waste time. Within a month, he had announced a new collaboration—this time with a military-grade mounting company that specialized in aerospace-tested technology.

“If I put my name on something, I want to know it’ll survive the same punishment I put myself through every day.”

The announcement shattered records, with pre-orders for the new system selling out in hours. His fans had spoken: they weren’t just following his racing career—they were following his values.

Legacy of the Decision

By walking away from $45 million, Haiden Daagan made a statement louder than any endorsement could. He reminded the world that integrity still matters in an industry where sponsorship money often comes at the cost of honesty.

And in the end, he didn’t just protect his brand—he made it even stronger.